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For advertisers

Your ad on the big screen, during the game.

Reach people watching live sports in Calgary venues. Your ad plays full-screen in the commercial break, on TVs the whole room is already looking at, and every play is logged.

Get a quote See how it works

Every campaign is quoted. Email us what you want to promote, where and when, and we send you a plan and a price.

Example ad
  • Plays in the break
  • Proof of play logged

How it works

Each venue has a small box between its cable or satellite box and its TV. When the game cuts to a commercial break, the box plays your ad full-screen, then hands the TV back to the game.

The ads shown are fictional examples of local advertisers.

Why it works

Game night puts a room of people in front of the same screens. Three reasons that is a good place for a local ad.

  • Full attention

    The break is when people look up at the screen. Your ad plays full-screen, with sound, to a room that is already watching.

    Full screen, with sound, during the break

  • Local and timely

    Target neighbourhoods, game nights and times of day, so your ad reaches people near your business at the right time.

    • Neighbourhoods
    • Game nights
    • Dayparts

  • Proof, not guesses

    Every completed play is logged. You get a report by venue and time.

    Proof-of-play report

    Example
    Example proof-of-play report, with no figures shown
    VenueTimePlays
    not shownnot shownnot shown
    not shownnot shownnot shown

Quotes

Every campaign is planned with you and priced for you. Email us, and we reply with a plan and a quote.

  1. Email us

    Tell us what you want to promote, where and when.

  2. We plan it with you

    We work out the venues, dates and plays that fit your campaign.

  3. We send you a quote

    Your price for that plan, in CAD, plus GST.

  4. Your ad runs

    You approve the creative, your ad plays in the breaks and you get a proof-of-play report.

Delivery is guaranteed in plays. If a game is cancelled or fewer breaks run, we extend your flight or credit the difference.

Get a quote

Reach estimate

Pick the venues, the plays per break and the weeks. You will see an estimated range of impressions, not a promise. Prices come with your quote.

We are signing our first venues. We confirm which ones are available when we plan your campaign.

Plays per break
Estimate

Estimated impressions

Your price comes with your quote. We plan the venues, dates and plays with you, then quote them in CAD, plus GST.

Low to high scenario with 1 play per break. Delivery is guaranteed in plays.

Get a quote

Estimate only. Assumes 3–6 screens per venue, 15–30 hours of live sports a week, 3–5 breaks an hour and 4–12 viewers per screen. Delivery is guaranteed in plays; impressions are estimates and depend on the game schedule and venue mix.

How this is calculated

Impressions are venues × screens per venue × hours of live sports a week × weeks × breaks an hour × plays per break × viewers per screen.

The low figure uses every low assumption and the high figure every high one. Both are rounded to two significant figures. Your quote is based on guaranteed plays, not impressions.

Targeting and measurement

Combine targeting options to fit your campaign, then follow every completed play in your report.

Pick where and when your ad plays.

Neighbourhood
Venues near your business, or in the areas you choose.
Game nights
The games your customers come out to watch.
Dayparts
Afternoons, evenings or late games.

Every completed play is logged, and you get the report.

Proof-of-play reportEvery completed play, by venue, screen and time.

  • Only completed plays count. If a break ends in the middle of your ad, that play does not count toward your guaranteed plays.
  • Delivery is guaranteed in plays. If a game is cancelled or fewer breaks run, we extend your flight or credit the difference.

FAQ

Quotes, pricing, creative and proof of play, in short answers.

Get a quote
How do I get a quote?

Email us at sales@adnova.ca with what you want to promote, the areas or venues you have in mind, and your dates. We reply with a plan and a quote.

Get a quote

How is advertising priced?

Every campaign is quoted. The price depends on the venues, the dates and the number of plays, and it is in CAD, plus GST.

Delivery is guaranteed in plays. If a game is cancelled or fewer breaks run, we extend your flight or credit the difference.

Estimate your reach

Where do the ads run?

On TVs in Calgary venues that show live sports. Your ad plays full-screen in the commercial break, then the TV goes back to the game.

We are signing our first venues, and we confirm which ones are available when we plan your campaign.

What are the creative specs?

These are the specs we recommend:

Video
MP4, H.264, 1920 × 1080, 15 or 30 seconds
Image
PNG or JPG, 1920 × 1080, shown for 10 or 15 seconds
Safe area
Keep text and logos inside the central 90% of the frame
QR codes
At least 15% of the screen height
How do I know my ad ran?

Every play is logged by venue, screen and time, and you get a proof-of-play report for your campaign.

Only completed plays count: if a break ends in the middle of your ad, that play does not count toward your guaranteed plays.

What can I advertise?

Every ad is reviewed before it runs, and you approve the final creative.

If you are not sure your ad fits, email us what you want to promote and we will tell you before you make it.

Get a quote

Email us what you want to promote, where and when. We plan the venues, dates and plays with you and send you a quote in CAD, plus GST.

Get a quote See how quotes work

Run a venue instead? See the venue side

  • Your business name
  • What you want to promote
  • The areas or venues you have in mind
  • Your dates or game nights
  • Anything else we should know

We reply with a plan and a quote. Every ad is reviewed before it runs.