01 · The problem
Every break, your TV sells something for someone else.
The game pauses, the room keeps watching, and the ads that play earn your venue nothing. Sometimes they are for the pub down the street.
Your TVs are the most-watched surface in the room.
For the length of every commercial break they belong to whoever bought national airtime. You pay for the subscription, the screens and the crowd. They get the attention.
Picture one game night. Each grey block is a break where your screens show someone else’s ads. The pattern repeats every game, every screen, every week.
One game night
ExampleAn example game night from 7:00 pm to 10:30 pm, with four commercial breaks. Each break is sold by the broadcaster and pays your venue $0.
Paid to your venue tonight
$0.00
Ads shown are fictional examples. Illustrative pattern, not a count of breaks.